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It was probably around 2017 when I realised that you can make a living doing what you love. I was scrolling down through Instagram and looking at images of women I was following at that time (afraid to write a comment) and I remember thinking - how do you do this? How did you come to this level? How is all this possible? A late bloomer as I am, it took me a while to understand how all that worked - they had a business and strategy. Knowingly or not. They had products and services, they had clients and marketing, they were affiliates and they had brand deals and funnels… Wait, what? 

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Rewind. Funnel? Brand deal? Marketing? Affiliate? How does that go with being a creative and doing your own thing? It turned out this is how you make money. It took me months, perhaps even years to learn in depth what all of these meant in theory and in practice. Back then, it seemed like there were only a few who new what they were doing. The early adopters, the trend setters. People making money by doing what they love and using social media to enhance it. To reach more people and grow their businesses. To me, that was a mountain I was about to climb. With no gear, no experience, no knowledge. So I started digging.